I mailed my paper newsletter on Monday to about 250 clients. As a result, I received a request from a former client to give a presentation at the Denver Chamber of Commerce, and another booking request for a half day training at Denver Water.
I believe that the paper version of my newsletter brings in more business than the electronic version, which I send to a different audience. I think this might be because people may feel overwhelmed with the electronic wash of information; I know I do. Paper, individually addressed envelopes, and postage seems to bring more responses than the e-mailed version.
I wish it weren’t so, as I hate the labor-intensive process and the environmental unfriendliness of the paper version. BUT I’ll take the business!
What has been your marketing experience?
